Amazon Case Study Essay Example | Topics and Well Written Essays - 1500 words

Amazon Case Study - Essay Example It was not without the physical labor by the visionary man himself Jeff Bezos who contributed in its physical transportation and other essential activities that were necessary in the beginning. By the year 1997, it saw massive expansion in form of collaborations with few giant players in the industry namely Silicon Valley. The idea behind the name (Amazon): Since Amazon is the world’s largest river and Jeff Bezos had believe in his ideas, he wanted to develop a platform that is worldwide famous and massive in size. Much to his hard work and planning, Amazon has turned out to be the world’s largest online book store. In a period of nearly one year, it made it across the internet as one of the largest and the only online retailer since there were no major threats and competitors at that time. Vision and objectives: The beginning vision was more focused on making it the largest online book stop, but later the circle expansion was considered and it worked on providing produ cts other than just books as well . The vision was focused on â€Å"customer centric† policy which would focus on meeting the requirements of the customer. Distinct Groups segregation: While the earlier focus was on online sales only, with time the focus was expanded to customers who were clustered into three groups namely â€Å"consumer customers† who are directly associated with the products and services offered by the parent company itself, developer customers who used the technology and resources of Amazon for running their business, and finally the seller customer who used Amazon as a platform to sell their products which were not necessarily the Amazon Proprietary. 1997 letter to the shareholders: Some of the salient points of the letter are: Customers are the focal point Policies would be made keeping in view the long term planning and perspective. Both success and failure would be critically evaluated. The decisions so made would be daring in many ways and this way the new paradigms would be explored through a combination of success and failure from the dare game. 3 pillar strategy: The 3 Pillar strategy has been adopted to accomplish the vision chalked out by the man who started it all Jeff Bezos. These pillars are as follows: Selection: The policy was based on providing the customers with a long list of options in various categories in each of the discipline products that are in the manufacturing capacity of the company. Convenience: Customers are the backbone to any organization and enterprise. Amazon takes this factor in to equal consideration and does all to ensure the customer satisfaction and ease of actions. This is done in form of providing them with many options prior to purchase and order and post order which includes the feedback mechanism. Price: Amazon ensures attracting the customers towards itself in many ways, the price advantage and core competency of reduced prices is part of Amazon strategy. This can be seen in case of the latest e book reader launch Amazon Kindle Fire, which has startled the entire world by its low price. The prices are reduced with no compromise on the quality. The quality

Representation of Interests Matrix and Paper Essay Example for Free

Representation of Interests Matrix and Paper Essay Within Public Policy there are different interests that are affected once the issue has been brought forward to the government by citizens who are sending e-mails, or telephone calls advising of the issues that are affecting society, what the citizens do not know is that with every issue within public policy that has to be passed by the government and attempted to get resolved has a significant affect or groups and organizations. The identified groups and organizations represent my interests in a significant manner because due to my profession I am aware that crime has been a problem for society for quite a long time, I am aware that there has been multiple attempts to reduce crime, such as the hiring of more police officers, programs that protect victims and witnesses of a crime. Therefore I believe crime is a significant interest. As for education experiencing affects by public policy, I think this is by far the most important. I have a child and am extremely aware of the problems that have affected our education systems significantly due to the lack of financial support from the government and also the increase in college education, books, etc. I am aware of the government attempting to clear the tax deficit and financial problem that our country is currently facing, but education is not the way to do it. As for the other remaining identified groups such as Foreign policy, Health care, and Social Welfare, they also represent my interests in a significant manner. For example Health care, has affected me significant due to our president passed the new reform my employer checks have significantly dropped from what I used to gross monthly, due to the fact that we are taking a hit because we are assisting those with no medical health care and those who are receiving assistance from the government, such as parolees and prior drug addicts, or convicts. The groups represent my interest by all means, ultimately besides us taxpayers who are affected based off the government trying to accommodate all the citizens who continue to write emails requesting assistance for the interests that are affected by public policy. As for any instanc es in which my interests compete with one another, Yes they are significant. For example, Health care and Social Welfare go hand in hand for me. The reason that these two interests go hand in hand for me is because once gain based on my work and what I have been exposed to during the military and also being familiar with the cost of healthcare, I take it as an offense to provide for those who personally do not deserve Healthcare. I strongly believe that if your not physically incapable of working, or able to care for yourself, or gravely disabled I will be the first one to help these citizens. As for Social Welfare, I also believe that the government is to lenient on how they assist the needed. Some of the interest that I chose are significant to me and my family and loved ones, but I think that the most interest affected by public policy that is in conflict with those of the general public will have to be healthcare. I remember i was working the day when our president passed the new Healthcare reform, and how citizens were running outside the streets celebrating that they will now have medical assistance. At first I did not think anything of it until the following morning during Roll Call when we were advised by our lieutenant that it will affect us significantly especially financially. As the months went by I started to notice my checks to get smaller and smaller. I am aware that the general publics thinking is different than mine, but do not get me wrong I will be the first one to help someone I have been doing it for 13 years of my life, but when citizens take advantage that is when I have a problem. In conclusion I have provided my own personal opinions of how my identified groups represent my own personal interests, I also provided examples on what means do my groups use to represent my interests. I also debated on instances in that my interests compete with one another. Finally I was precise and straight forward on my interests and how some of them conflict with those of the general public. References http://en.wikipedia.org/wiki/Policy http://www.palgrave-journals.com/iga/journal/v1/n2/full/iga20129a.html

Easyjet Marketing Strategy Analysis

Easyjet Marketing Strategy Analysis Jump to: Easyjet PEST Analysis | Easyjet SWOT Analysis | Easyjet Marketing Mix | Implementing and Managing Easyjets Policies | CSR at Easyjet This technical report has been ordered to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This report looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. The main objective is to study EasyJets successful e-marketing campaigns. Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. The chairman Stelios Haji-loannou (Greek) founded the company this year. It is based on the US carrier SouthWest, and is low cost, no-frills model. Stelios hired an expensive brand consultancy and offered them  £100,000 to come up with one. A month later, the consultants turned up at EasyLand with magazine clippings attached to pieces of cardboard. Unimpressed by their efforts, Stelios promptly fired them. In the end, he came up with the airlines name himself. The word easy kept on coming into his head, so he decided to christen the airline EasyJet. For the company logo he went to a small local design consultancy, White Knight, which gave the airline its famous shade of orange, know as Pantone 021C, used by no other airline at the time or since. The design consultancy then created a simple set of graphics for the airlines first advertising campaign. In 1995, EasyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of only  £29 for one way ticket. Glasgow and Edinburgh are the first routes. The logic was simple: southern Scotland was the biggest domestic market from London for which air was a sensible alternative to road or rail. The airline opened a telephone reservations centre and took its first booking on 23 October 1995. The phone at the EasyJet telephone reservation centre started ringing and never stopped. They were in business. Two years later, EasyJet launches its website, easyjet.com. Web bookings grew from zero to 26 per cent of business within a year. On the first day of trading during one promotion, 13,000 seats were sold, believed to be a record for the most commercial transactions carried out on the internet in 24 hour period. By mid-1999, when its internet sales represented 58 per cent of the total, EasyJet because the first airline to make more sales on the internet than through normal telephone reservations. In March 2000, EasyJet reached two million seats, and it took only another three months to reach the three million mark. By 2001, online bookings regularly reached 80 per cent, the highest proportion of online sales for any airline in the world. In financial view, EasyJet plc was listed on the London Stock Exchange (LSE: EZJ) and was a constituent of the FTSE 250 Index on 5th November 2000. In October 2004, the international investment company FL Group was purchased an 8.4 per cent stake in EasyJet. In 2005, FL Group increased its share in the company to 16.9 per cent. Lois (2005) mentioned that, according to the investment house, EasyJet was becoming a paperless company with a powerful electronic infrastructure. The results were lower administration costs, better management information and more responsive decision making. Situation Analysis In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. PEST Analysis of Easyjet The following factors are likely to have an influence on the EasyJet. (P)olitical factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. (E)conomical factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Secondly, mergers and acquisitions is also the low cost airline markets characteristic; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. (S)ocial factors The low cost carriers position their product to leisure travellers and non business travellers. However EasyJet has differentiated itself by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. (T)echnological actors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. SWOT Analysis of Easyjet (S)trengths EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. (W)eaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. (O)pportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. (T)hreats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. eMarketing Strategy Analysis This chapter was analysis what eMarketing strategy has the EasyJet adopted or is planned to adopt and what is the value proposition and differential advantage of this strategy. Marketing application of internet marketing Internet based media offer a range of opportunities for marketing products and services across the purchase cycle. EasyJet illustrate the applications of internet marketing since they show how organisations can use online communications such as their web site, third-party web sites and e-mail marketing as: Direct response medium: EasyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the EasyJet site by clicking through to it. Similarly the EasyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. Platform for sales transactions: EasyJet sells flights online to both consumers and business travellers. Customer service mechanism: Customers serve themselves on easyJet.com by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. EasyJet uses its e-mail newsletter and tailored alerts about special deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls. Consumer matrix Bowman and Faulkner (1997) were also mentioned that the consumer matrix details that customers have with regard to the service or product offered to them and the prices charged. When used this theory to apply in EasyJet, can guestimate the general perception generated by the market. EasyJets flights was offer the value to consumer as gained the benefits from the online or telephone transaction relative to price appear favourable in comparison to another competitors. In the view of heterogeneousness, according to the demands for the service, indicated that, one service meets all demands might be let it to the wrong competitive strategy. More consumers were demand the low cost alternative and price sensitive with the airline segment. EasyJet was in order to attain sustainable competitive advantage by the customer matrix price strategy. Marketplace channel structures Channel structures describe the way a manufacturer or selling organization delivers products and services to its customer. The distribution channel will consist of one or more intermediaries such as wholesalers and retailers. The relationship between a company and its channel partners shown in below figure can be dramatically altered by the opportunities afforded by the internet. This occurs because the internet offers a means of bypassed some of the channel partners. This process is known as disintermediation or cutting out the middleman. Benjamin and Weigand (1995) calculated that, using the sale of quality shirts as an example, it was possible to make cost saving of 28 per cent in the case of (b) and 62 per cent for case for (c). Some of these cost savings can be passed on to the customer in the form of cost reductions. 6 Is of eMarketing In this section, I used the McDonald and Wilson (1999) as the 6 Is of eMarketing to summarised the differences between the new media and traditional media. The 6 Is are useful since they highlight factors that apply to practical aspects of internet marketing such as personalization, direct response and marketing search, but also strategic issues of industry restructuring and integrated channel communications. The 6 Is are Interactivity, Intelligence, Individualization, Integration, Industry restructuring and Independence of location. But in this case, I only focus one of the factors Integration, for used by this theory. The Internet provides further scope for integrated marketing communications. Below figure show how it is just one of many different media channels. When assessed the success of a web site, the role of the internet in communicating with customers and other partners can best be considered from two perspectives. The EasyJet web site can be used as a direct response tool enabled customers to respond to offers and promotions publicized in other media. The web site can also have a direct response or call back facility built into it. The internet can be used to support the buying decision even if the purchase does not occur via the web site. Customer information delivered on the web site must be integrated with other databases of customer and order information such as those accessed via staff in the call centre to provide what Seybold (1999) calls a 360 degree view of the customer. The internet can be used to support customer service. In EasyJet, who received over half their orders electronically, encourage users to check a list of frequently asked questions compiled from previous customer enquiries before contacting customer support via phone. Marketing Mix The marketing mix the 4 Ps of Product, Price and Promotion originally proposed by McCarthy (1960) is used as an essential part of implemented marketing strategy by many practitioners. Price Baker et al. (2001) have mentioned that the price element of the marketing mix refers to an organizations pricing policies which are used to define pricing models and, of course, to set prices for products and service. In EasyJet case, low price is a key element of the brand. Used differential pricing, booking in advance makes a ticket less expensive and off-peak travelling. Additional, can get the discounts for tickets though online booking. Product There are many alternatives for buying the product when EasyJat was developing its online strategy back then. The EasyJet website also has car rental, hotel booking services and links to other EasyGroup website. It also provided point to point services. Place Allen and Fjermestand (2001) were discovered that that the internet has the greatest implications for place in the marketing mix since the internet has a global reach. Internet booking system and open a telephone reservation system were the new channel structures for book the tickets. Promotion Specification of the promotion was usually part of a communications strategy. EasyJet highlights its a number one position among Europes low cost carriers. Prints are in bright orange telephone booking number and website link on the side of its aircraft. Competitive Strategy Michael (1980) has described three general types of strategies that are usually used by organisation. There are cost leadership, differentiation strategy and market segmentation strategy. But in EasyJets case, only two basic of competitive advantage was used: cost leadership and differentiation. Differentiation strategy EasyJet had made prominence attempts to make their product pop out from its low cost airline competitors. McDaniel (2000) mentioned that a product differentiation feature acts as competitive advantage was no longer alive. Also, EasyJet was generally the trend-setter for differentiation its market. Shiv and Alfred (2001) was discovered a matrix for classifies and identifies types of competitive positioning. EasyJet provided differentiation service of many routes to major airports such as Gatwick airport which shifts the focus to high produce traffic while abnegate economic and operative advantages of secondary airports. For the merchandise differentiation, EasyJet provide more variables such as have self check in kiosks, unrestricted baggage restraints, easy of use for the website and booking of tickets, these features of differentiation can helps the customers to enhance their purchase power with EasyJet. Implementation of Strategy How is the management creating new core and extended value for customer? EasyJet have the three main components to create new core and extended value for customer, the first was provide the number one safety airline, the second was build up a number one air transport network, and the last was enhance easyjet.com. Provide the number one safety airline: In 2009, EasyJet saw the introduction of a new Safety Management System (SMS), its provided a framework for safety compliance and manage the two pillars of safety performance at EasyJet. With active support by the European Aviation Safety Agencys European Commercial Aviation Safety team, the Safety Management System was a continuous improvement process. Build Europes number one air transport network: Slot management: EasyJet thinks departure time was very important to all customers, both of business trips and weekend breaks. Different from other competitors, who used smaller, much less convenient airports, and more remote, over 90 per cent of EasyJet aircraft operate into and out of congested airports. At these busy business and facilities, where slots were at a premium, EasyJet work hard to build up their portfolio across Europe. The slot management team has expertise and considerable capability, with over 60 years of extensive contacts and combined experience at European airports. Base Management: Overnight stops can create unnecessary costs. EasyJet were located aircraft and crew by managing the bases, they were able to maximise revenue and improve efficiency. Constantly under review the base location. For example, since 2006, EasyJet increased the number of aircraft based in Italy and France. Such as Luton, they also reduced capacity at under performing bases. How is the management balancing their online and offline promotion methods? Efraim (2008) mentioned that, in a click and mortar business, the allocation of resources between offline and online activities can create difficulties. Especially in sell side projects, the two activities can be viewed as competitors. In this case, personnel in charge of offline and online activities may behave as competitors. This conflict may cause problems when the offline side needs to handle the logistics of the online side or when prices need to be determined. Corporate culture, the ability of top management to introduce change properly, and the use of innovative process that support collaboration will all Pricing Strategy Traditional methods for determining price are the cost-plus and competitor models. Cost-plus means adding up all the costs involved material, labour, rent, overhead, and so forth and adding a percentage mark-up as profit. The competitor model determines price based on what competitors are charging for similar products in the marketplace. Pricing products and services for online sales changes these pricing strategies in subtle ways: Price comparison is easier: In traditional markets, either the buyer or, more often, the seller has more information than the other party, and this situation is exploited in determining a products price. By facilitating price comparison, the EasyJets internet booking system helps created what economists call a perfect market one in which both the buyer and the sell have ubiquitous and equal access to information, usually in the buyers favour. Online and offline goods are priced differently: In EasyJets pricing strategy, it was difficult for click and mortar company. Setting prices lower then those offered by the off-line business may lead to internal conflict, whereas setting prices at the same level will hurt competitiveness. Differentiated pricing can be a pricing strategy: For decades, EasyJet have maximized revenues with yield management charging different price for the same product. EasyJet is in the B2C marketplace, one-on-one marketing can extend yield management from a class of customer to individual customers. Bockstedt el al. (2005) also mentioned that, versioning is selling the same good but with different selection and delivery characteristics, is especially effective is selling digitized goods. Last minute deals: I attention that, in practice, last minute deals were sometimes offered, often at very low prices. If the airline decides to launch in such offers, either via a reseller or directly, it can set a new price that will allured the lower end of the tourist segment that didnt purchase tickets. Last minute deals were always made very close to the actual flight time. The overall impact of these changes is good news for the consumer. Internet technologies tend to provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers will have to adopt smarter pricing strategies. Specifically, business will have to look at ways of using the internet to optimize prices, primarily through greater precision in setting prices, more adaptability in changing prices, and new ways of customer segmentation for differentiated pricing. What impact is the implementation of strategy having upon the performance of the business? To improve results for any aspect of any business, performance management is vital. The process and systems intended to monitor and improve the performance of an organization and specific management activities such as internet marketing are widely known as performance management systems and are based on the study of performance measurement systems. Defining the performance metrics framework: Kotler (1997) mentioned that measurement for assess the effectiveness of internet marketing also be related to different levels of marketing control. These include strategic control, profitability control, annual plan control and efficiency control. Efficiency measures are more concerned with minimizing the costs of online marketing while maximizing the returns for different areas of focus such as acquiring visitors to a web site, converting visitors to outcome or achieving repeat business. Chaffey (2000) presents a framework of measures which can be applied to range of different companies. Metrics for the categories are generated as objectives from internet marketing planning which then need to be monitored to assess the success of strategy and its implementation. Business contribution A contribution to business profitability is always the ultimate aim of e-commerce. To assess this, leading companies set an internet contribution target of achieving a certain proportion of sales via the channel. When EasyJet (www.easyjet.com) launched its e-commerce facility in 1998, it set an internet contribution target of 30 per cent by 2000. They put the resources and communications plan in place to achieve this and their target was reached in 1999. Assessing contribution is more difficult for a company that can not sell products online, but the role of the internet in influencing purchase should be assessed. Discounted cash flow techniques are used to assess the rate of return over time. Service contribution from e-channels should also be assessed. Tools and techniques for collecting metric and summarizing results Techniques to collect metrics include the collection of site visitor activity data such as that collected from site log files, the collection of metrics about outcomes such as online sales or email enquiries and traditional marketing research techniques such as questionnaires and focus groups which collect information on the customers experience on the web site. I start by describing methods for collecting site visitor activity and then review more traditional techniques of market research which assess the customer experience. EasyJet was used customer relationship management CRM software to enhance its online booking server and reduce operational costs. Tony (2006) mentioned that CRM was specifically about gather customers information to provide their own customer service through the web. The CRM system was centralised all the data and information and allows innovations in customer service to be deployed and tested. An email marketing automation tool and a pilot voice self service solution is also can provide and enhanced levels of customer support with EasyJet. Legal and ethical issues Plamer (2005) mentioned that business ethics defines how a company integrates the core values of honesty, trust, respect, and fairness into its policies and practices and complies with legal standards and regulations. The scope of business ethics has expanded to encompass a companys actions with regard not only to how it treats employees and obeys laws but to the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations. European companies especially have embraced this expanded definition of ethics. e-Commerce ethical issues Two additional e-commerce related ethical issues are non work related use of the internet and codes of ethics. Non work related use of the internet EasyJet had a policy to avoid the employees used email and the web for non work related purposes. The use of company property for email and inter use creates risk. The degree of risk depends on the extent to which the company has implemented policies and procedure to prevent and detect illegal uses. EasyJet was also held liable for their employees use of email to harass another employee, participate in illegal gambling, or distribute child pornography. Some employees may use the company email to advertise their own business. Used other corporate computing facilities for private purposes may be a problem. Codes of ethics Volonino and Robinson (2004) were discovered that a practical and necessary approach to limit non work related internet surfing is an internet Acceptable Use Policy (AUP) that all employees must agree to. Without a formal AUP, it was much more difficult to enforce acceptable and eliminate unacceptable behaviours and punish violators. Whenever a user signs on to the corporate network, the user should see a reminder of the AUP and be notified that online activates are monitored. Such notification should be a part of a code of ethics. EasyJet have some corporate web policy guidelines, such as issue written AUP guidelines about employee use of the internet and communication systems including email and instant messaging; make it clear to employees that they cannot use copyrighted or trademarked material without permission. Post disclaimers of responsibility concerning content of online forums and chat sessions. Make sure that web content and activity comply with the laws in other countries, such as those governing contests and privacy. Corporate Social Responsibility A recent report (University of Exeter Business School 2010) has suggested that Corporate Social Responsibility (CSR) was an approach to business that takes account of issues combine with environment and society in addition to the more traditional business consider of profits and shareholders. CSR was not a new concept, it has evolved from its provenance in 19 century corporate charity and much attention both in policy circles and academic. EasyJets goal was ensure have an efficient as possible in the existing business, both on the ground and in air, and found some method to minimise its environmental impact in the future. The below details was show the EasyJet how to manage and monitor its environmental impact. The impact of EasyJet on the environment was involved the following: Greenhouse gas emissions: water vapour, nitric oxide and nitrogen dioxide (together NOx), carbon dioxide (CO2), some of which at altitude. Particulate emissions: soot and sulphate particles, some of which at altitude. Waste: chemical was involved in aircraft. Noise. EasyJet didnt have full CSR policy, buy they have an Environmental Code with three promises, first one was to be environmentally efficient in the air, and the second was an environmentally efficient on the ground and last was to lead in shaping a greener future for aviation. EasyJet strives to be efficient in the air: EasyJet was investment in the latest technology such as buy the new aircraft, the new technology aircraft were more fuel efficient than older models. Efficient use of aircraft, each of Airbus A319s carries 26 per cent more seats than the norm and potentially carries 57 per cent more passengers per flight than the European norm. Provide direct point to point flights, avoidance of air congestion and monitors its performance relative to other transport options. EasyJet strives to be efficient on the ground: EasyJet policy was to use the most efficient and simple ground equipment and simple airport infrastructure requirements. EasyJet was also keeps surface journeys to a minimum and minimal waste, such as no frills service was designed. EasyJet leads the way in shaping a greener future: EasyJet shaped European policy on making air traffic system more efficient and actively engaging with aircraft manufacturers to influence next generation technology.

The Fall of the House of Usher :: Literary Analysis, Edgar Allan Poe

In the short story, â€Å"The Fall of the House of Usher† by Edgar Allen Poe, diction is extensively used to create an air of suspense. Poe’s use of diction along with symbolism contributes to establishing a mood of despair. By using symbolic comparison between the Ushers and their house, the story’s suspense builds and the characteristics of the Ushers are portrayed. Poe’s cunning tactics are evident in the way he achieves a story of both suspense and horror. In â€Å"The Fall of the House of Usher†, Poe’s use of dark, descriptive words allow him to establish an eerie mood. Poe’s unique style of writing along with his foreshadowing vocabulary is significant in creating a suspenseful gothic story. At the beginning of the short story, Poe describes the House of Usher to be â€Å"dull†, â€Å"oppressive†, and â€Å"dreary† (1265). His choice of words strongly emphasizes a mood of darkness and suspense as he builds on the horrific aspects of this daunting tale. At first glimpse, the house itself is surrounded by the feeling of â€Å"insufferable gloom†, (1265) â€Å"[t]here was an iciness, a sinking, a sickening of the heart, an unredeemed dreariness of thought [...]† (1265). The atmosphere that Poe describes in the statement above establishes a spine-chilling mood. Poe uses words such as â€Å"insufferable gloom† (1265) along with other disturbing words to stress the mood of horror. Furthermore, the house evokes suspense as it strikes the reader with curiosity as to why the building presents such a dreadful and uneasy feeling. Poe describes the house with further detail emphasizing its ghostly traits: â€Å"Dark draperies hung upon the walls. The general furniture was profuse, comfortless, antique, and tattered. Many books and musical instruments lay scattered about, but failed to give any vitality to the scene† (1267). Poe describes the house using very descriptive and daunting words contributing to the story’s depressive mood as well as its suspense. Poe also uses symbolism to represent the connection between the house and the Usher family. The description of the house itself has a shocking resemblance to that of Roderick and Madelyn Usher. Upon the main character’s arrival, Poe offers an interesting description of the building’s physical state. â€Å"The discoloration of age had been great. Minute fungi overspread the whole exterior, hanging in fine tangled web-work from the eves† (1266). Poe is able to establish an air of suspense by relating the state of the house to that of Roderick and Madelyn Usher.

Animal Kingdom 54

Animal Kingdom Humans have always had an interaction with animals since the beginning of time. They hunted animals for survival, and humans were their prey. However, scientists believe that our ancient relatives â€Å"treated the animals with respect. †(Stetson). So why do we continue to consume and brutally murder, and torture animals for the means of food and clothing when there is this claim to â€Å"love† and â€Å"care for† animals? We should treat all animals with kindness and respect. We should learn to understand them and not treat them as equals.We owe it to animals to show empathy and treat them better to become better people at heart. Animals such as dogs or cats kept as pets hold strong companionships with their owners in our society. Some humans consider animals to be mindless while others don’t, but I believe that they are capable of love, emotion, and thought process. Although, animals do not speak a language we can understand we can certain ly see their intelligence. They’re capable of unconditional love and learning. Humans should have respect to our fellow non human animals.There are so many animals that serve a purpose in this life than just being a pet or for a means of food or entertainment. Dogs, for example are particularly helpful as certified service animals to help the blind. There are stories all over the nation of the selfless acts animals perform to save humans from death or accidents. Hurting poor defenseless animals is just cruel and inhumane and really says a lot about the person’s character that would actually do such a thing. The characteristics of animals are similar to those of humans.They care for their young just like human parents nurture their young. They’re capable of showing affection, happiness, and sadness. So how is that not proof of feeling? Animals have different characteristics just like those similar to humans. But they rely more on animal instinct than anything els e. We as humans rely more on logic. Animal abuse happens all over through various forms such as animal entertainment, animal testing, and hunting. These animals that are being used in the media industry, fights, circuses, and lab testing are treated poorly and these events sometimes even lead to death.What do these actions say about humans? How can we carry out these inhumane acts where animals are being hunted for their fur, tusks, and feathers? People who are associated with trading animals for consumption treat the animals most cruelly. Those individuals care more about their profits than treating animals with respect. â€Å"We know what we see on undercover videos of factory farms and slaughterhouses is wrong. (There are those who will defend a system that allows for occasional animal cruelty, but no one defends the cruelty, itself. )† (Foer 431).I don’t believe that eating meat can actually be a form of animal abuse, but â€Å"We have so internalized this behavio r-â€Å"meat†-eating-that we do not even recognize it as a choice, but rather blindly accept it as a normal and necessary way of life; â€Å"meat† consumption is ‘just the way it is. ’† (Garbato). No one should be forced to stop eating animal â€Å"meat† because it is a choice that we all have. â€Å"Food is not rational. Food is culture, habit, craving and identity. † (Foer 431). The horrific treatments of animals in factories which are later bought for consumption should have stricter regulations.Animals shouldn’t have to suffer and be tortured in so many ways for our essentials. â€Å"100 years ago, animals were considered nothing more than possessions; the properties of humans. No thought was ever given as to how the animals felt. Nothing was done to prevent the suffering of animals. † (Angelicguides). Many animals are still considered possessions, and are dying for a means of meeting the population’s needs for food, entertainment, clothing etc. There has got to be a better way to be more humane towards defenseless animals.Cruelty towards animals reflects our true character and we should strive to be more kind. We should learn from animals and experience the same peace they live in on a daily basis. â€Å"But I might learn something of mindlessness, something of the purity of living in the physical senses and the dignity of living without bias or motive. † (Dillard 351). For that reason we should treat animals with respect and kindness because they can show us the true beauty of life and I think we can learn how to become better people.

Properties essays

Properties essays Chemical reactions are the heart of chemistry. People have always known that they exist. The Ancient Greeks were the firsts to speculate on the composition of matter. They thought that it was possible that individual particles made up matter. Later, in the Seventeenth Century, a German chemist named Georg Ernst Stahl was the first to postulate on chemical reaction, specifically, combustion. He said that a substance called phlogiston escaped into the air from all substances during combustion. He explained that a burning candle would go out if a candle snuffer was put over it because the air inside the snuffer became saturated with phlogiston. According to his ideas, wood is made up of phlogiston and ash, because only ash is left after combustion. His ideas soon came upon some contradiction. When metal is burned, its ash has a greater mass than the original substance. Stahl tried to cover himself by saying that phlogiston will take away from a substance's mass or that it had a negative mass, which contradicted his original theories. In the Eighteenth Century Antoine-Laurent Lavoisier, in France, discovered an important detail in the understanding of the chemical reaction combustion, oxigine (oxygen). He said that combustion was a chemical reaction involving oxygen and another combustible substance, such as wood. John Dalton, in the early Nineteenth Century, discovered the atom. It gave way to the idea that a chemical reaction was actually the rearrangement of groups of atoms called molecules. Dalton also said that the appearance and disappearance of properties meant that the atomic composition dictated the appearance of different properties. He also came up with idea that a molecule of one substance is exactly the same as any other People like Joseph-Lois Gay-Lussac added to Dalton's concepts with the postulate that the volumes of gasses tha...

African and Native American Slavery essays

African and Native American Slavery essays The 1500's, a time of discovery, was when the Europeans came to dominate most of the New World. The Europeans traveled to Africa and captured Africans to help develop their land and satisfy their need for power. I feel that the treatment of the Indians and Africans by the Europeans was completely unjustifiable. While the Indians and Africans were less technologically advanced and the Europeans were uneducated, in this particular field, nothing can compensate for the actions of the Europeans. As Europeans began to settle new lands they began their exploration of the foreign worlds. What they found was the opposite of what they expected. They found what they thought was a new breed of humans. In reality they were just Native Americans. These Indians were less technologically advanced than the Europeans. They also worshipped different and multiple gods and ate different foods. Europeans saw this as barbaric, so they treated them as In the beginning Native Americans hadn't the faintest idea of what the Europeans had in mind when they said trade. They figured that when the White Man came and showed all that hospitality they meant it. Of course, they didn't, the Europeans captured the Indians to be used as slaves. They were also slaughtered and raped because of resistance to leave their land. If any Indians refused to leave their land they would be killed. The women were raped for sick and disgusting reasons. Europeans didn't feel that the women, or men for that matter, were worth anything as humans so they were beat and raped without any thought about what they might be doing. As we watched the movie Roots, I noticed a part in the movie where they were on a ship and a man brings in a black woman, who was a slave. The man offered her to the ship's captain and referred to her as a belly warmer. That got me to thinking what could be going on in that man's head as he said that...

Mental Health Essay Example

Mental Health Essay Example Mental Health Paper Mental Health Paper Essay Topic: Eva Luna within an individual and controls their mind and body. However in contrast to this Hippocrates (460-355bc) believed in a biological cause of mental illness. His belief about the treatment of mental illness extended to a kind of brain pathology that was to be treated with proper diet, drink and abstinence from sexual activity (Davison Neale, 1997). The Greek concept of mental illness was well spread through to the Roman Empire. Platos (428-348 B. C. ) regarded mind as a cause of madness. He believed that the cause of mental illness is a persons ignorance of a psyche; the force that kept the human being alive; which leads to the self-deception (Mora, 1985). It was at that point that a psychological viewpoint of mental illness was also presented. During this era many thought that both mind and body was a cause of mental illness but, unfortunately both approaches could not be synchronised, so the mind and body position went separately through this period. During the middle ages the Hippocratic viewpoint of mental illness was gaining prominence with many doctors believing the causes of mental illness to have a biological basis. Constantinus Africanus (1020-1087) founder of the first medical school founded in Salerno, claimed melancholia was a result of an excess of bile causing an imbalance to the system of the body. (Mora, 1985) Later during the renaissance period (15th-16th century) there had been a period of witch-mania, which led to Pope Innocent the 8th sending monks to be the inquisitors of witches. From this the Malleus Maleficarun (1486) â€Å"the witchs hammer was published serving as the instruction manual for the inquisitors (Romm Friedman, 1994). During this time the mentally ill were among those persecuted and witchcraft or possession was declared as the cause of their illness. This witchcraft hysteria pushed the biological theories on mental illness backwards as those who favoured applying a biological theory to the illness feared the punishment of the inquisition. It wasnt until the 18th century that a major shift from the supernatural explanation to clinical explanation of mental illness happened. This was through a complete rejection of witchcraft and various other scientific accomplishments in other areas. Legislation was created by the government to â€Å"deal† with what they considered as undesirables leading to the birth of mad houses for the purpose of detaining individuals. Acts such as The Vagrancy Act (1744) and the Mad Houses Act (1744) were created during this time. From these newly formed acts care for the mentally ill was based upon institutionalised care which saw the building of large asylums used to house the mentally ill using the medical model of treatment. The medical model is based on a biological theory with the aim to find medical treatments for diagnosed symptoms; this model treats the body as a very complex mechanism as it attempted to offer physical pathological explanations to mental illness. Mental illness was regarded as being ill and requiring medical treatment and intervention. According to Davison Neale, an important contribution to the biological aetiology was Louis Pasteur’s establishment of the germ theory of disease, which claims that disease is caused by infection of the body by minute organisms. This theory provides an excellent basis to develop the aetiology of specific mental disorders due to viral diseases. The changes in physical pathology are believed to result in symptomatic changes of mood, behaviour, perception and thoughts that characterise the medical diagnosis of mental illnesses. The field of Psychiatry uses the tool of the Diagnostic and Statistical Manual of Mental Disorders to make diagnoses. It lists over 200 mental health conditions and the criteria required for each one in making the diagnosis. Treatments for mental illness through the medical model are based upon reliving of symptoms through medical interventions and providing a cure. These medical interventions would be delivered in medical settings such as hospitals and involve treatments such as: E. C. T. and medication. These treatments are aimed to cure the symptoms and behaviour associated with mental illness. The medication aims to combat the chemical imbalance that the medical model has attributed to the cause of most mental illnesses. Schizophrenia is one of the most commonly diagnosed severe mental illnesses with the most widely used form of treatment is the use of anti-psychotic medication. Anti-psychotic drugs are believed to work by changing the activity of chemicals that transmit messages in the brain. The chemical they work on is dopamine. All antipsychotic drugs can cause side effects but these can be different for each patient. The medical model tends to define recovery in negative terms; symptoms and complaints need to be eliminated, illnesses need to be cured or removed. Patients need to be relieved of their conditions and returned to their pre morbid, healthy, or more accurately not-ill state (Pratt, 2007) The Mental Health Act (1983) defines individuals suffering with mental illness as patients. The Act deals with people who have a mental disorder; it contains the effect of detention and covers the interests of a persons health and safety. This act supports the medical model by determining that treatment is needed for the persons disorder implying the same basic philosophy of the medical model of diagnosis, treatment, and cure. The social model examines our relationship and the environment. It was developed in response to the medical model and the impact it had on individual’s life. The social model provides a different perspective, it does not concern with how bad a person’s illness is. It establishes that society erects barriers that prevent people, in turn restricting their opportunities. The philosophy of the social model is to rid society of these barriers, rather than relying on curing the person. The social models primary focus is being on family and group relationships. It considers the social class, risk, vulnerability increase. Early life experiences, peer group, education and sexual experiences are also considered important. The social model of care aims to give other reasons for mental illness, in that it is not just biological. It gives explanation through the environmental factors of life. The social model philosophy is that illness is caused by the society in which we live and is not the fault of an individual person, or an inevitable consequence of their limitations. Recovery is a life orientation that highlights the potential of people with severe mental illness to seek increasingly productive and meaningful lives through activities of their own choosing. The Psychological model is based upon the academic field of psychology. It attempts to explain mental illness through study of the human mind and behaviour. Psychology applies knowledge from the field of study to aspects of human activity, including the problems of individuals daily lives and the treatment of mental illness. Psychologys primary concern is the interaction of mental processes and behaviour and not simply the biological of neutral processes themselves. In 1879 Wilhelm founded a laboratory at the Leipzig University in Germany specifically to focus on the study of psychology. William James later published his 1890 book, Principles of Psychology which laid many of the foundations for the sorts of questions that psychologists would focus on for years to come. The psychological model of care is split into three areas of theory. * Behavioural: inappropriate behaviour learned from negative life experiences, Behavioural Therapies/approaches focus on the need to re-learn more adaptive and appropriate patterns. * Cognitive: perception and interpretation of the world. * Psychoanalytical: Fixation at one of life’s earlier stages. Behaviourism is the psychological theory of the study of behaviour. It rejects the idea that internal mental states such as beliefs, desires, or goals can be studied scientifically. Behaviourism was the dominant model in psychology for much of the 20th century, largely because of the creation and successful application of conditioning theories as scientific models of behaviour. Cognitive psychology studies cognition, the mental processes underlying behaviour. It uses information processing as a framework for understanding the mind. Perception, learning, problem solving, memory, attention, language and emotion are all well researched areas. Cognitive psychology is associated with a school of thought known as cognitivism, whose adherents argue for an information processing model of mental function, informed by positivism and experimental psychology. Psychoanalytical Sigmund Freud, who was trained as a neurologist and had no formal training in experimental psychology, had invented and applied a method of psychotherapy known as psychoanalysis. Freuds understanding of the mind was largely based on interpretive methods and introspection, but was particularly focused on resolving mental distress and psychopathology. Freuds theories became very well-known, probably because they tackled subjects such as sexuality and repression as general aspects of psychological development. These were largely considered taboo subjects at the time, and Freud provided a catalyst for them to be openly discussed in polite society. Although Freuds theories are of virtually no interest today in psychology departments, his application of psychology to clinical work has been very influential. (Jarvis, 2000) Psychotherapy treatments involve a range of techniques which use dialogue and communication and are intended to improve the mental health of the individual. Most forms of psychotherapy use spoken conversation; though some also use various other forms of communication such as writing, art work or touch. More often than not psychotherapy involves a therapist and client on a one to one basis or as group. The therapy addresses specific forms of diagnosable mental illness, or everyday problems in meeting personal goals. Treatment of more everyday problems is referred to as counselling but the term is used interchangeably with psychotherapy. Psychotherapeutic interventions are often designed to treat the client in the medical model, although not all psychotherapeutic approaches follow the model of illness/cure. Some practitioners, such as humanistic schools, see themselves in an educational or helper role. Mental health care practice has now evolved into a mixture of the three models of care and is referred to as the bio psychosocial approach. The bio psychosocial approaches to treatment are broadly speaking holistic. Biological psychological and social factors are all incorporated into individual patient assessment. The bio psychosocial model of medicine is a way of looking at the mind and body of a patient as two important systems that are interlinked. The bio psychosocial model is also a technical term for the popular concept of the mind-body connection. This is in contrast to the traditional biomedical model of medicine. The bio psychosocial model draws a distinction between the actual pathological processes that cause disease, and the patients perception of their health and the effects on it, called the illness. As well as a separate existence of disease and illness, the bio psychosocial model states that the workings of the body can affect the mind, and the workings of the mind can affect the body. (Gilbert. P, 2002) stated that: At its best the bio psychosocial approach is holistic but is also more than that. The bio psychosocial approach addresses the complexity of interactions between different domains of functioning and argues that it is the interaction of domains that illuminate important processes. Gilbert, P (2002). Government policies and guidelines dictating the standards of care for the mentally ill now give consideration to the bio psychosocial approach to care. The National Service Framework for mental health was launched in 1999 and sets out how mental health services will be planned, delivered and monitored. The NSF lists seven standards that set targets for the mental health care of adults aged up to 65. These standards span five areas: health promotion and stigma, primary care and access to specialist services, needs of those with severe and enduring mental illness, carers needs, and suicide reduction are also considered. A primary concern of anti-psychiatry is that an individuals degree of adherence to communally, or majority, held values may be used to determine that persons level of mental health. Other organisations such as Mind Freedom International and World Network of Users and Survivors of Psychiatry maintain that psychiatrists exaggerate the evidence of medication and minimize the evidence of adverse drug reaction. An article published through the anti-psychiatry movement stated that: â€Å"Psychiatry should be abolished as a medical speciality because medical school education is not needed nor even helpful for doing counselling or so-called psychotherapy, because the perception of mental illness as a biological entity is mistaken, because psychiatrys treatments  other than counselling or psychotherapy (primarily drugs and electroshock) Hurt rather than help people, because non-psychiatric physicians are better able than psychiatrists to treat real brain disease, and because non-psychiatric physicians acceptance of psychiatry as a medical specialty is a poor reflection on the medical profession as a whole (Stevens. L, 2006). The medical profession does not have a precise understanding of why some individuals develop a psychiatric disorder and some do not. Some have developed a general theory to explain the causes of these disorders and their course over time called the stress vulnerability model. This theory was originally introduced as a means to explain some of the underlying causes of schizophrenia by Zubin Spring, (1977). Therefore Psychiatric disorders have a biological basis, but environmental factors can influence their course over time. The stress-vulnerability model points out that a positive outcome of a psychiatric disorder is more likely if environmental stress is minimized or managed well, medication is taken as prescribed, and alcohol and drug abuse are avoided. Conclusion Through the evolution of mental health care it has been made clear that the three separate models of medical, social and psychological approaches of care are not each in their own right complimentary to the holistic needs of individuals suffering with diagnoses of mental illness. Pressure from such groups as the Anti- Psychiatry movement is helping to change attitudes and perceptions about mental health. Critics of psychiatry generally do not dispute the notion that some people have emotional or psychological problems, or that some psychotherapies do not work for a problem. They do usually disagree with psychiatry on the source of these problems; the appropriateness of characterising these problems as illness and on what the proper management options are. Mental health care is delivered with assessments and needs of the individual being assessed through a collaborative approach of Effective Care Co-ordination. ECC assesses individual’s needs through the bio psychosocial philosophy i. e. : medical assessment, social needs and or psychological interventions. All mental health service users have a range of needs which no one treatment service or agency can meet alone; this system of ECC allows a service user access to the most relevant response. Hopefully providing the individual the necessary tenets of care they require. References: Davison, G. C. Neale, J. M. (1997) Abnormal psychology (7th Ed. ). New York, John Wiley Sons Inc. Department of Health. (1999) National Service Framework, Mental Health. The Stationary Office Diagnostic and Statistical Manual of Mental Disorders, Fourth edition. Copyright 2000 American Psychiatric Association. Gilbert, P.(2002) Clinical Psychology. Understanding the bio psychosocial approach: Conceptualisation. Kingsway Hospital, Derby. Flanagan, C. (2003) Psychology for AS: AQA Specification: The Complete Companion, Cheltenham, Nelson Thornes Ltd | | | | | | | | | Bottom of Form Mora,G. (1985) History of Psychiatry. Baltimore, M. D. : Williams Wilkins. Mental Health Act 1983. [Online] Available: dh. gov. uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4005756 [Accessed 3rd February 2010] Stevens, L. Why psychiatry should be abolished as a medical speciality. [Online] Available: http://antipsychiatry. org/abolish. htm. [Accessed 23rd February 2010] Sue, D et al. (1990) Understanding abnormal behaviour (3rd Ed. ). Boston, MA: Houghton Mifflin. The 1832 Madhouse Act and the Metropolitan Commission in Lunacy from 1832 [Online] Available: http://studymore. org. uk/3s. htm [Accessed 25th February 2010] UPIAS [Online] Available: gmcdp. com/UPIAS. html [Accessed 6thMarch 2010] Zubin, J. The aim of this essay is to explore and explain how differing theoretical approaches used by mental health practitioners can affect the way care is provided. This will be achieved through examining the influences of each model and their effects upon the practice of mental health care. Some historical information will be provided to give explanation of the background into the evolution of social and moral perspectives that have shaped mental health care practice throughout the ages. There are 3 principle theoretical approaches used in practice today those being the biological, psychological and social models. People who exhibited behaviour that deviated from what society considered the norm would be considered to have an evil mind. Treatment during these times would be conducted in the forms of spiritualistic ceremonies and crude forms of brain surgery, (trepanning) done by the shaman. The motive for this practice would be to allow evil spirits to be released. It has been suggested that stone-age cave dwellers may have treated behaviour disorders with this treatment of trepanation. (Sue et al, 1990). It appears inevitable that they explained mental illness through a non-scientific cause, because they had not developed scientific techniques to provide a materialistic cause. The supernatural concept of mental illness still existed throughout ancient times with many civilisations such as the Egyptians, Greeks and the Roman Empire believing the cause to be one of a supernatural reason. It was with the ancient Egyptians came the first signs of changes to the treatment of the mentally ill. Egyptians like the early Stone Age societies mainly regarded mental illness as magical or religious in nature; however their society which was obsessed with life after death meant that the health of the mind or soul played an essential part in ones overall health. There is evidence to suggest that an ancient temple near Saqqara was being used as a rudimentary hospital for the treatment of the mentally ill which could mean that Egyptian society with its fixation on the health of the soul has the first recorded evidence of a mental healthcare system for their society. (Flanigan, 2003) According to Davison Neale, the Greek philosophy of mental illness was a doctrine of demonology that an evil being, such as the devil dwells

Language2 Essay Example | Topics and Well Written Essays - 500 words

Language2 - Essay Example They also end up relegating themselves to only living and socializing in areas where their neighbors speak their native language. U.S. immigrants, who do not speak English, have to master the language to compete for equal choices in work and living. Young students who do not speak English at home are at a disadvantage in American schools. They have to face the dual task of understanding the language, as well as following the curriculum. This adds an extra burden on them compared to their classmates who speak English as their first language. As a result, these students are not able to do well in their studies and lag behind their English speaking class fellows. While it is true that there are few international private schools that do teach in native languages, they are not always located at a convenient distance. Many parents are also unable to afford the tuition fee for private schools. The parents now realize that they have to teach English to their children otherwise they will be left out of the mainstream. This is why they are increasingly admitting them in special programs in schools which teach English as a new language. For many non-native adults in academia, expressing themselves well in writing or in oral communication is a difficult step. These adult scholars in higher education receive less attention as their teacher has to make the extra effort to overlook their limited skills in English expression to appreciate the gist of their papers, research or presentation. They are not able to communicate well. Teachers then need to have more patience and neutrality when speaking with these students. However, not all teachers have that extra patience. In addition, non-English speakers in academia also face problems in presentations as they may not be able to find appropriate words to fully convey what they have in mind. This can result in the audience losing interest in their presentation and can potentially have an effect on their grades. So, is

Enterprise Resource Planning- Business Process Reengineering Essay

Enterprise Resource Planning- Business Process Reengineering - Essay Example Organizational goals and the ability to meet them are vital and can be made possible only when the collective force of the employees are aligned to the goals of the organization. Businesses have found that the key to successfully completing and accomplishing projects is often through the development of teams. No employee functions by himself. Teams are an imperative part of an organization and therefore teamwork on part of the workforce becomes essential. Teamwork has become an essential element for the success and survival of a business. The team manager is often entrusted with the responsibility of delivering results on behalf of the team and it is therefore no surprise that organisation look for teamwork as an important skill when recruiting MBA's. A productive team has players that share common goals, a common vision and have some level of interdependence that requires both verbal and physical interaction. They may come together for a number of different reasons, to achieve a sales target, to formulate a marketing campaign or brainstorm ideas for a new product etc. Their goals are united by the single cause of achieving the optimum performance and experience success. The destination may vary, but the means by which one gets there is the same - teamwork. Teamwork makes every individual accountable for the result. ... yles come together, their point of view of a particular issue is varied, making it more interesting and encompassing and gives a wider and deeper perspective to the issue at hand. It entails better decision making amongst the group. While teamwork promotes the ability to respect another person's opinion, it also builds the capability to counter it constructively when it may not be exactly compatible with the rest of the team. True collaboration, however, is more difficult to achieve. This is because although the team performs exceedingly well, there will always be certain members of the team who portray themselves as major contributors to get a greater share of the credit. Each individual is swayed by the fact that in real life, individuality is rewarded more often than team participation. All appraisals and raises are tailored more towards individual performances rather than teams. Hence, this sets up a competitive streak in the employees. It must be accepted that some competition among employees is helpful because it keeps workers interested in their jobs. It also motivates them to work a little bit harder than their coworkers, and induces their performance towards excelling. It is not without troubles when it reaches severely elevated levels. It is often hard to sit back and watch someone else take the credit. When a job or promotion is at stake, competition may reach unacceptable levels in the workplace. With the highly competitive culture being prevalent in the current day scenario, employees are often moved into the competing mode naturally. Competitiveness among employees largely is promoted by the organization culture. Managers may pitch employees against each other and challenge their coworkers just to get that extra work out of them. Showing employee

Tax Law in Qatar Research Paper Example | Topics and Well Written Essays - 750 words

Tax Law in Qatar - Research Paper Example The new Tax Law provided new views of the income. While the old system was more concerned with profits, the new law focused more on types and definition of income. According to the new law, gross income covers total income as well as profits from other sources. Additionally, the law indicates that the taxable income is arrived at by subtracting losses made from the past years from the net income. Other sources of income that the new law includes in the gross income includes income attained from the sale of shares, income from the sale of shares in Qatar companies, interest on the loan provided by Qatar banks, and income obtained from exploration services. The new tax law provided some notable exemptions. Qatari citizens who were not residing in Qatar were now eligible to pay tax on the income derived in Qatar. Residents of the Gulf Cooperation Council GCC States, as well as companies fully owned by GCC residents, are treated in the same way as Qatari companies and citizens as far as tax matters are concerned (Avi-Yonah and Slemrod, 2002). One of the key aspects of the new tax is that it still allowed the GCC companies and nationals to enjoy the same exemptions as Qatar citizens. The exemptions will have the impact on the GCC companies (Jeffs, 2008). For instance, a GCC firm that trades in Qatar but does not have a permanent location will be subjected to a specified withholding tax. One of the most notable changes in Qatar tax system was the tax rates. With the elimination of the marginal system that employed rates of 0 to 35%, the taxpayers now pay a flat rate of 10%. While large companies may welcome this strategy, it is may negatively affect the smaller taxpayers (Mohamed, 2014). For instance, in the old tax system, an individual with a taxable income of 400,000 QR would pay 10% on income ranging between 100,000 and 400,000 QR.

Exam Assignment Example | Topics and Well Written Essays - 1000 words - 3

Exam - Assignment Example It is the reasoning that one uses when he tries to define certain things and the root values for that reasoning are based in Philosophy. Morality revolves around the personal belief of an individual that would be more concerned with good or bad in comparison to ethics in which the beliefs of the society as a whole are given importance. Values on the other hand can be explained as the belief of an individual that relates to his personal traits. These values can be derived from the cultural beliefs or the opinion of the person himself. Descriptive language revolves around the concept of judging as to what is wrong and what is right. On the other hand normative language is a way through which things are rather done in light of the judgments given. Ethics particularly focus on normative language as the individual is supposed to do the task based on the beliefs and not just accept the facts (Robin 1-9). Philosophers have used eudaimonia to explain a state in which the person accepts the c itizen virtues as instinctive behaviors. This state would mean that the person has reached his ultimate goal in life as explained by the Greeks. I believe that doing the right thing is the most important part in the discipline of ethics. A good life is not all about money but rather revolves around reasoning and functionality of a human being. It is necessary for individuals to be involved in reasoning and functionality as per the virtues to have a good life (Robinson 42-43; Sandel 20-40). 2. What are at least three elements or characteristics of the tradition of Socrates and Plato? What are at least three ways that these two philosophers are in disagreement with the Sophists: Parmenides, Thrasymachus, and Callicles. Do you think that the Socratic/Platonic emphasis on seeking the Good is the best approach? Or, do you think that the Sophists agenda makes sense in that they are training their students for

Ancient Greek Philosophy Essay Example | Topics and Well Written Essays - 1250 words

Ancient Greek Philosophy - Essay Example Thales was the person who grouped the similar weather conditions into seasons and he classified an year into 365 days. He had a good knowledge of geometry and worked with the lengths of the shadows. According to him " Place is the greatest thing, as it contains all things". His ethical sense about god is that god is transcendental, who has neither beginning nor an end. Further he defines a happy man as the one " who is healthy in body, resourceful in soul and of readily teachable in nature". He is one of the seven intelligent people of Greece who were called as the seven sages of Greece. The stories told by the Aristotle of any Tales assert that the reputation of any philosopher is same when tested for practical results. According to a story by Aristotle, as a philosopher he was considered poor and could not rely upon philosophy to earn a living. Then Thales with the knowledge of Astronomy predicted his future and got a solution to harvest olives in a large quantity. And when it was off season that it was winter, he couldn't get much of the crop and so stored them in Miletus and Chios. As there was no demand he gave small sum to hire the stores. Then when the right season came, there was full demand for his stored olive presses of money and thus he proved that with his intelligence he could become rich without struggling like others. And by being a philosopher he does not give importance to earn money. Cosmology doctrine of Thales, which was most famous belief, had declared that water is the source from which the world originated. Aristotle has equaled this belief to that of the idea of a Anaximenes a disciple of Thales, that "everything in the world was compared of air". Aristolte Metaphyphics explains in the bets form of Thales view. Every thing that exists emanated principally principle from a matter and it is compared of that matter and comes out from that and finally it ends up in forming the same matter last but the matter exists with some new transitional qualities which is called as element and it is the principle of everything. Also there must be some nature, at least one even two, from which the rest of the things come out and then they are preserved, and Thales say that the thing is water. But Aristotle's statements where not expected by the people and it raised some doubts that when an object changes, still contains it qualities or different qualities and how the change occurs from one thing to another, and the Thales affirmed that earth rests on water. He found out that every thing that is nourished, has moisture in it and the heat in a form of energy is obtained from this water and moisture. He considered as such by seeing the moisture in all the seeds, and water is the reason because of which to the world not as philosophy but as a scientific conclusion that " Water constituted the principle of all things " Thales of Miletus supposed that earth is in a rested state because it could float like wood and substances, which are similar to those whose nature is to be able to be to rest on water as against his doctrine that none of the things, can rest on air. He argued that the basis stuff the Universe is the one

Fair And Equitable Treatment Of Organizational Stakeholders Essay

Fair And Equitable Treatment Of Organizational Stakeholders - Essay Example It continues by indentifying various performance criteria including those which focus on financial performance and those associated with the concept of a ‘triple bottom line’. To assist in reaching conclusions about the merits of competing views, the paper analyses the various drivers including the competitive environment, corporate governance, agency theory and sustainability. An approach that was prompted by the views of D’Aveni,(1994) that fair and equitable stakeholder engagement has always played an important role within corporate governance and is important for the success of an organisation especially within highly competitive markets. Stakeholders In any organization there are a number of stakeholder groups as represented by the traditional form of the stakeholder model (Figure 1). Each of these groups may have different views about how the organisation should behave (Palmer and Hartley, 2011, p178); employees, for example, may feel unfairly treated if they are not rewarded adequately or are not given the right working conditions. Supply chain associates expect organizations to honour their contracts whist government is increasingly expecting business organizations to take over many responsibilities from the public sector such as in the payment of sickness, maternity and other benefits (Palmer and Hartley, 2011, p182). ... They expect the firm’s management to meet their expectations and take care of their needs, and allow them to take part in various decision-making activities that can influence the interests that are at risk (Ulmer, 2001). Consumers buy products that bring in revenues for the corporation and, which can be used for developing new items and services as well as in adding quality to existing products (Cohen and Prusak, 2001). Thus, the consumers possess a legal and reasonable interest in the quality of the products and services being provided by a firm and in the nature of the information provided such as the potential harmful effects of products like alcohol or cigarettes. They expect the firm to adopt a more consumer friendly and quality oriented approach on the basis that it will encourage them to buy more goods and services which in turn helps to improve the performance of the organisation. Suppliers are important to any business as they provide raw materials and other inputs w hich the firm requires to produce its goods and/or services. Therefore, the firms are clients of, and hence in a relationship with the supplier. The latter has its money at risk, for example it may be invested in raw materials (Cohen and Prusak, 2001). This is of special importance to minor suppliers which are dependent on large corporations, especially if they are their chief or even only client. In such cases of high dependencies, these small suppliers tend to focus on improving the quality of products delivered to the large firms, which further increases the level of dependency on their clients. Here the suppliers seek to bargain for a more close relationship with the client-firms, and not be

Exam Assignment Example | Topics and Well Written Essays - 1000 words - 3

Exam - Assignment Example It is the reasoning that one uses when he tries to define certain things and the root values for that reasoning are based in Philosophy. Morality revolves around the personal belief of an individual that would be more concerned with good or bad in comparison to ethics in which the beliefs of the society as a whole are given importance. Values on the other hand can be explained as the belief of an individual that relates to his personal traits. These values can be derived from the cultural beliefs or the opinion of the person himself. Descriptive language revolves around the concept of judging as to what is wrong and what is right. On the other hand normative language is a way through which things are rather done in light of the judgments given. Ethics particularly focus on normative language as the individual is supposed to do the task based on the beliefs and not just accept the facts (Robin 1-9). Philosophers have used eudaimonia to explain a state in which the person accepts the c itizen virtues as instinctive behaviors. This state would mean that the person has reached his ultimate goal in life as explained by the Greeks. I believe that doing the right thing is the most important part in the discipline of ethics. A good life is not all about money but rather revolves around reasoning and functionality of a human being. It is necessary for individuals to be involved in reasoning and functionality as per the virtues to have a good life (Robinson 42-43; Sandel 20-40). 2. What are at least three elements or characteristics of the tradition of Socrates and Plato? What are at least three ways that these two philosophers are in disagreement with the Sophists: Parmenides, Thrasymachus, and Callicles. Do you think that the Socratic/Platonic emphasis on seeking the Good is the best approach? Or, do you think that the Sophists agenda makes sense in that they are training their students for

Fair And Equitable Treatment Of Organizational Stakeholders Essay

Fair And Equitable Treatment Of Organizational Stakeholders - Essay Example It continues by indentifying various performance criteria including those which focus on financial performance and those associated with the concept of a ‘triple bottom line’. To assist in reaching conclusions about the merits of competing views, the paper analyses the various drivers including the competitive environment, corporate governance, agency theory and sustainability. An approach that was prompted by the views of D’Aveni,(1994) that fair and equitable stakeholder engagement has always played an important role within corporate governance and is important for the success of an organisation especially within highly competitive markets. Stakeholders In any organization there are a number of stakeholder groups as represented by the traditional form of the stakeholder model (Figure 1). Each of these groups may have different views about how the organisation should behave (Palmer and Hartley, 2011, p178); employees, for example, may feel unfairly treated if they are not rewarded adequately or are not given the right working conditions. Supply chain associates expect organizations to honour their contracts whist government is increasingly expecting business organizations to take over many responsibilities from the public sector such as in the payment of sickness, maternity and other benefits (Palmer and Hartley, 2011, p182). ... They expect the firm’s management to meet their expectations and take care of their needs, and allow them to take part in various decision-making activities that can influence the interests that are at risk (Ulmer, 2001). Consumers buy products that bring in revenues for the corporation and, which can be used for developing new items and services as well as in adding quality to existing products (Cohen and Prusak, 2001). Thus, the consumers possess a legal and reasonable interest in the quality of the products and services being provided by a firm and in the nature of the information provided such as the potential harmful effects of products like alcohol or cigarettes. They expect the firm to adopt a more consumer friendly and quality oriented approach on the basis that it will encourage them to buy more goods and services which in turn helps to improve the performance of the organisation. Suppliers are important to any business as they provide raw materials and other inputs w hich the firm requires to produce its goods and/or services. Therefore, the firms are clients of, and hence in a relationship with the supplier. The latter has its money at risk, for example it may be invested in raw materials (Cohen and Prusak, 2001). This is of special importance to minor suppliers which are dependent on large corporations, especially if they are their chief or even only client. In such cases of high dependencies, these small suppliers tend to focus on improving the quality of products delivered to the large firms, which further increases the level of dependency on their clients. Here the suppliers seek to bargain for a more close relationship with the client-firms, and not be

Pro Capital Punishment Essay Example for Free

Pro Capital Punishment Essay According to my research there are some people who believe the death penalty is right just because it is safer to end one condemned life than to risk the lives of other innocent people. The death penalty is most commonly legal only for the most extreme cases, such as premeditated murder. Even in the event of murder, out of the 15,000 committed each year, we are only now reaching the 1,000 execution mark after thirty years! This plainly shows that those who may be pro capital punishment still use it sparingly. Also backing up the belief for using capital punishment are numerous stories of murderers who, after being released from prison, simply killed again. One such account reads, â€Å"In 1985, 13-year-old Karen Patterson was shot to death in her bed in North Charleston, S.C. Her killer was a neighbor who had already served 10 years of a life sentence for murdering his half-brother Charles in 1970. The murderer, Joe Atkins, cut the Pattersons phone lines, then entered bearing a machete, a sawed-off shotgun, and a pistol. Karens parents were chased out of their home by Atkins. Karens mom ran to the Atkins home nearby, where Joe then murdered his adopted father, Benjamin Atkins, 75, who had worked to persuade parole authorities to release Joe from the life sentence.† Other accounts show that a life sentence simply is not always enough to stop a person from repeating their crimes. â€Å"In 1965, Robert Massie murdered mother of two Mildred Weiss in San Gabriel, Calif., during a follow-home robbery. Hours before execution, a stay was issued so Massie could testify against his accomplice. Massies sentence was commuted to life when the Supreme Court halted executions in 1972. Receiving an undeserved second chance, Massie was paroled, but eight months later robbed and murdered businessman Boris Naumoff in San Francisco.† From a religious standpoint a religion that does endorse capital punishment under certain circumstances is Islam. According to the Qu’ran in Al’ Ma’idah 5:33 â€Å"The punishment of those who wage war against Allah and His messenger and strive to make corruption (Fasad) in the land is only this, that they should be murdered or crucified or their hands and their feet should be cut off on opposite sides or they should be banished from the land; this shall be as a disgrace for them in this world, and in the hereafter they shall have a grievous chastisement† This shows that they believe in the death penalty for those who simply cause corruption or bring disgrace upon Islam, especially if the perpetrator is a former Muslim. The other justification for the death penalty, according to Islam, is murder. If anyone kills a person unless it be for murder or for spreading mischief in the land it would be as if he killed all people. And if anyone saves a life, it would be as if he saved the life of all people (Quran 5:32). This obviously states that murderers should undergo the same penalty as the crime they commited. My personal beliefs about capital punishment are fairly in the middle of the road. On the one hand I do not believe it is sinful for criminals to be put to death, as the Bible clearly endorsed the idea in the Old Testament In Genesis 9:6 it says â€Å" Whoso sheddeth man’s blood, by man shall his blood be shed: for in the image of God made he man.† The New Testament of course contains more of the â€Å"grace† approach and therefore I tend to lean more that way. Although even in the New Testament the Bible states in Romans 13: 4 â€Å" For he ( the police, judges, etc.) is the minister of God to thee for good. But if thou do that which is evil, be afraid; for he beareth not the sword in vain, a revenger to execute wrath upon him that doeth evil.† Clearly this endorses capital punishment for evildoers. On the other hand, people in America are judged as guilty by a group of people who do their best but can hardly be 100% sure on their verdict. Human error may cause and no doubt has caused some innocent people to be condemned to death while some of the guilty roam free among us. That makes me uneasy, and is very disturbing. But is that a legitimate reason to do away with the death penalty? That is a hard question to answer, but I believe the answer is no. I believe there are certain cases where capital punishment is absolutely necessary, but I have to say that I would not want to be the one who makes that decision. How do you judge which life is more valuable than another? The other question has to do with whether or not capital punishment is truly a deterrent to others from committing crimes. There are strong arguments on both sides of that question but it is hard to judge when because of the appeals process and other delays and red tape, only a small percentage of those sentenced ever get put to death. I refer back to the fact that only about 1000 people have been executed during the last 30 years when there have been nearly half a million murders in America! So the argument that capital punishment is not a deterrent to crime carries no weight to me. Therefore, it is still my personal belief that capital punishment should be used, with discretion, after a fair trial, and in certain cases, but I also believe that once the decision has been made, it should be executed with much greater speed. Death row shouldn’t be a mile long. I believe that once the judge has given the sentence, there should be a much faster process to the day of execution. I hate the thought of an innocent person being executed, but even worse are the hundreds of thousands of victims who are left without feeling that justice was done for their loved ones and the millions who are at risk because of the leniency of our justice system. My partner and I got along quite well. We had an easy time discussing our material and he was not difficult to deal with. He spent the time given researching, and kept in touch with me to review our presentations. When we met the next day, he was there at the time agreed upon and +wasn’t full of complaints, which I appr eciate. Brandon is a good partner and I would work with him again.

Cultural Traits Of Lysistrata Analysis Religion Essay

Cultural Traits Of Lysistrata Analysis Religion Essay It is interesting to see how much culture varies from one civilization to another across the world and throughout history, but amazingly enough they all have many similarities. By reading these ancient poems and stories, I can relate too many of their cultural traits. I find the Greek culture to be the most interesting, and through the literature such as Aristophanes Lysistrata, I can see many cultural similarities. From the story Lysistrata, the women of Greece join together to voice their opinion that they should be treated as equals. The Peloponnesian War is taking place during the story and all the women are left at home alone because their husbands are off fighting in the war. The women are tired of their husbands being gone and want the war to end before all of Greece is destroyed. Led by Lysistrata, the women of Greece join together and take over the Akropolis and devise a plan to end the war by withholding sex from the men. From this culture we see that women are presumed to be kind of a slave for the men. Their duties should be the care of the house and the children. Cooking, cleaning, sewing and pleasing the husband were their jobs. Even in our culture today these things are considered to be the womans responsibilities. Their opinions did not matter to the men and were better left unsaid, the same as our culture in earlier years. Even today the opinion of a woman does not matter to som e men. They are believed to be not as intelligent as the man and should only concern themselves with house hold chores, caring for the children, and pleasing the husband. The men of this culture were dominant over the women and fought the wars, took care of the finances and headed the government. All of the decisions for Greece and the people of Greece were made by the men. Through Lysistrata, we can clearly see that the woman of Greece are tired of being treated as thought they were inferior, a common problem that we have had throughout our culture and history and probably always will. They believed they should have some influence in the government as well as the household, and that their opinion should be taken into consideration. In order for the women to be taken seriously, they withheld sex from the men and locked themselves in the Akropolis, vowing not to return home until the war had ended and their opinions be heard equally alongside the men. This fight for womens rights has been seen throughout our cultural history as well and seems, in a way, to still be going on today. The Greek culture and most of our culture has been dominated by the man. Our country was founded and ran by the men, with the women having many of the same responsibilities as the Greek women did in the story of Lysistrata. The Greek men did not believe the women had the right to have a say in the government or with matters of war, the same as the men throughout our cultural history. The same battle that is being fought by the women in Lysistrata for their rights has been fought by the women of our culture. The Greek men finally learned a lesson. They gave into the women and listened to what they had to say and ended the war, vowing that the women would have a say in things. This is similar to our culture in that, since the fight for womens rights has begun, they are now allowed to be government officials, hold jobs outside of the home, and even fight in wars. Another cultural trait of the Greek people was the worship of many Gods. Many of the ancient cultures back then believed in and worshiped more than one God. The people built their lives around these Gods. They lived in fear of these Gods and obeyed all of what they were told. They would have dreams and visions of these Gods or events of the future and believed they would come true since the Gods put it before their eyes. All that they did revolved around the worship of these Gods, even in their battles, they fought the way they believed the Gods wanted. They fought for the Gods with all they had never to do them unjust or have them disgraced. Unlike today where many people in our culture do not even worship a God or either show little in their respect or love for him. Our culture differs from the ancient Greeks, in that we are a monotheistic culture. We only believe in one God where as the Greeks had a dozen or more Gods. While the Greek culture revolved around the Gods, our religiou s culture, it seems, is slowly dying. You can see the importance of these Gods to the Greek culture by the many different statues and monuments they built to honor them. They made separate statues and monuments to worship each one of these Gods. You can also see the importance of the Gods through their literature. Almost every story or poem that I have read from the ancient Greeks has references to the gods and many are written about the Gods. We do not see this in our culture today since most of our literature contains nothing about our God. Our culture as a whole probably shows less respect or loyalty for our God than the Greeks did even for the least important God they had. Though many years apart, it is interesting to see how the cultural traits vary from one culture to the next throughout history. It is clearly seen, by reading the ancient poems and stories of the Greeks, how our culture and theirs compare and contrast. Although there are many different beliefs between our present culture and the ones of the past, many of their traits seem to have been carried over and are still present in our culture today.