Microeconomics Analysis of Air Asia - 3241 Words

Introduction The purpose of this assignment is to apply the concept of microeconomics in analysis of the company that listed in Bursa Malaysia. We are required to select one of the companies that listed in Bursa Malaysia. Described the background and the type of products or services offered by this company. Besides that, we need to explain type of market structure that this company can be categorizes into and also explain the characteristics of that market structure. By using the annual report from this particular company of at least 3 years, do an analysis on cost, revenue, and profit of this company. All types of figure in balance sheet and income statement will be calculated and showed by graph to prove the difference figures in the†¦show more content†¦Ã¢â‚¬ ¢ High Aircraft Utilisation: Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity. †¢ Low Fare, No Frills: Providing guests with the choice of customizing services without compromising on quality and services. †¢ Streamline Operations: Making sure that processes are as simple as possible. †¢ Lean Distribution System: Offering a wide and innovative range of distribution channels to make booking and travelling easier. †¢ Point to Point Network: Applying the point-to-point network keeps operations simple and costs low. Achievements 1. Master class Global CEO of the Year (awarded to YBhg. Dato Tony Fernandes) 2. Worlds Best Low Cost Airline 3. AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010. 4. Airline Of The Year (By CAPA) 5. 2009 Frost Sullivan Excellence in Leadership Award (Awarded to YBHG Dato’Tony Fernandes) 6. Best Asian Low-Cost Carrier 7. The Laureate Award for Best Commercial Airport Transport 8. Tony awarded the Malaysia Brand Icon Award 9. AirAsia - Malaysias 30 Most Valuable Brands 2008 10. PIKOM ICT Organization Excellence Award 2008 11. AirAsia X - Best New Airline Of The Year 12.Show MoreRelatedMicroeconomic1745 Words   |  7 PagesI. MICROECONOMIC Micro-environment is preferred as ‘the operating system’ which includes the forces that has significant impacts on and can affect the organization’s ability to operate and serve its customer (Chaffey et al, 2009). This is influenced by the need of customers and how services are provided to them through the competitors, marketing intermediaries, and suppliers within the marketplace (Chaffey et al, 2009). 1. Customer Airasia provides to its customers the basic flight carrierRead MoreAnalysis Of Micro And Macro Business Environment2754 Words   |  12 Pages Analysis of Micro and Macro Business Environment Market Structure Submitted by Haleema Sadia Student ID Number: 9740 ECONOMICS FOR BUSINESS Post Graduate Strategic Diploma (Level 7) Submitted to: Finance and Technology Institute of London 2015 Activity one: 1.1Explain the importance of the micro-economic environment to business organisations: Microeconomics looks at how individual players in the economy, such as households and firms, interact. It focuses on the impact that theirRead MoreTransportation Logistics and Economic Decline: Politics, Infrastructure and the Recession4661 Words   |  19 Pagescountry’s economy, but in other countries where labor was cheaper than that in the U.S. It did, however, result in cheaper product prices in the U.S. Indirect Impacts. 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